VENEZUELA

Strengthening the Innovative Entrepreneurship

Colombia
Project under implementation

Description

Strengthening the Innovative Entrepreneurship is a social intervention project focused on promoting microenterprises and potential entrepreneurial ideas in disadvantaged communities. The Trust for the Americas, in partnership with Cemex, will execute the project in the municipality of Maceo and the district of La Susana in Antioquia, Colombia. Building on the successful implementation of this model in the Dominican Republic and Puerto Rico, Strengthening the Innovative Entrepreneurship will be based on a blended learning approach, combining in-person training sessions with virtual modules. The combination of training and personalized mentorship will empower entrepreneurs to improve their business vision and business skills using various tools for business model development, leveraging social media for sales growth, mastering financial management, and perfecting communication skills to effectively present their business model and value proposition. 

Project purpose

Strengthening the Innovative Entrepreneurship aims to empower female entrepreneurs through the development of technological and business skills. Specifically, the project aims to benefit at least 100 participants, prioritizing women, who have entrepreneurial ideas or lead small businesses. Considering the specific characteristics of Maceo and La Susana, as well as the existing conditions of the entrepreneurs, this project will boost micro and small businesses and promote innovation in the region through training and personalized mentorship, fostering a positive impact on the local economy and the quality of life of its residents. 

Project goals

Strengthen at least five entrepreneurships through specialized coaching on business acceleration and digital product development.

Strengthen at least five entrepreneurships with in-kind resources.

In-person and virtual training for at least 100 female entrepreneurs in the Canvas business model, technological and business skills, as well as the introduction and correct use of Artificial Intelligence to strengthen entrepreneurships.

Implementation of a communications campaign to promote the project through social and local media.

Identification of the needs and interests of female entrepreneurs in Maceo and La Susana.

Main achievements

10
At least 10 ventures will receive in-kind incentives for the creation or strengthening of their business models.
30
At least 30 ventures will present their business models through the Pitch Tank format at an Entrepreneurship Fair.
100
At least 100 female entrepreneurs from Maceo and La Susana will receive personalized mentorship to structure their Canvas business model.
100
At least 100 female entrepreneurs from Maceo and La Susana will create or strengthen their business models through the development of technological and business skills.

Strategic partners

Which of the following SDGS (Sustainable Development Goals) this project support?
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